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PRESS MATERIALS

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JUNE 2024

LEADING THE CHANGE & EMPOWERING RESPONSIBLE COTTON FARMING: SOORTY'S GROUNDBREAKING COTTON RESEARCH HUB

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APRIL 2024

SOORTY LAUNCHES PAKISTAN’S FIRST REGENAGRI INITIATIVE FOR REGENERATIVE, TRACEABLE, AND DEPENDABLE SOURCING

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APRIL 2024

SOORTY AND DECODE JOIN FORCES TO UNVEIL TWOTA EXCLUSIVELY FOR KINGPINS SHOW: A CONTEMPORARY ODE TO THAYAHT'S VISION OF INCLUSIVE FASHION

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MARCH 2024

SOORTY LAUNCHES PAKISTAN’S FIRST REGENAGRI INITIATIVE FOR REGENERATIVE, TRACEABLE, AND DEPENDABLE SOURCING

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JANUARY 2024

SOORTY PRESENTS AN EXCLUSIVE SUSTAINABLE DENIM SHOWCASE AT SPACED ON JANUARY 23, 2024

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JANUARY 2024

OCTOBER 2023

SOORTY HOSTS EXCLUSIVE POP-UP EVENT IN LONDON, UNVEILING THE FUTURE OF SUSTAINABLE FASHION

SOORTY PRESENTS AN EXCLUSIVE SUSTAINABLE DENIM SHOWCASE AT SPACED ON JANUARY 23, 2024

SOORTY INTRODUCES GROUNDBREAKING BIOBLACK TXTM BY NATURE COATINGS IN NEW COLLECTION

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APRIL 2023

SOORTY ANNOUNCES LAUNCH OF AI-GENERATED DENIM COLLECTION, HUMAIN

SOORTY ANNOUNCES LAUNCH OF SECOND LIFE

SOORTY ANNOUNCES LAUNCH OF THEIR NEWEST COLLECTION: LOOKING BACK TO MOVE FORWARD

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FEBRURARY 2023

DECEMBER 2022

MAY 2022

SOORTY HOSTS

SPACED'S

THIRD EVENT

SOORTY AND REON ENERGY ANNOUNCE MEGAWATT SCALE SOLAR POWER PROJECT AND REFLEX ENERGY STORAGE

DESIGN FOR CIRCULARITY COLLECTION

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APRIL 2022

MARCH 2022

FEBRUARY 2022

SOORTY & LEFT AND TWILL

COLLABORATE ON CAPSULE COLLECTION

BY SOORTY x LENZING™

RELOAD IN BLUE

SOCI RECEIVES IN-CONVERSION (IC1) CERTIFICATION AND TANGIBLE SUCCESS WITH ‘SOORTY ORGANIC COTTON INITIATIVE’

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JANUARY 2022

OCTOBER 2021

JULY 2021

HAELIXA TRACING RECYCLED COTTON FOR SOORTY

ISKO FUTURE FACE BY SOORTY - COLLECTION LAUNCH

SOORTY AND GREEN STORY PARTNERSHIP ON LIFE CYCLE ANALYSIS

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18 MAY 2021

30 MARCH 2021

SOORTY ORGANIC COTTON INITIATIVE IN PARTNERSHIP WITH WWF PAKISTAN AND THE DEPARTMENT OF AGRICULTURE, BALOCHISTAN

SOORTY LAUNCHES ITS SECOND SEASONLESS COLECTION

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JUNE 2021

ISKO TEAMS UP WITH SOORTY TO LAUNCH A FIRST-OF-ITS-KIND COLLABORATION

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19 AUG 2020

29 JULY 2020

POELIO X ROXY FOR SOORTY, REDEFINING WASTE WITH A CAPSULE COLLECTION

SOORTY SELECTS ARCHROMA AS A PARTNER FOR SMARTCARE+

SOORTY LAUNCHES ITS SUSTAINABILITY DICTIONARY ON
FUTURE POSSIBILITIES

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SOORTY X THE FABRICANT ON THE DIGITAL GARMENT

SOORTY X DENIM DUDES

WOMEN IN DENIM

SOORTY X DENIM HUNTERS

X LONG JOHN PRESENT: TWO DENIM HEADS RECREATE THEIR FAVORITE FADES

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